Mini Rocketman concept (2011): a guided tour

Tuesday 8 March 2011

ders Warming, Mini's new chief designer who took over from Gert Hildebrand in December 2010, spoke to CAR about the new Rocketman concept car at the 2011 Geneva motor show. Here's the Danish designer's guided tour to the Rocketman - and thoughts on Mini design in the future.

CAR: Mini Rocketman: tell us about the front view

Anders Warming: 'The front view of the car has to be instantly recognisable Mini, but it also has to have a face that really tells you that the brand is going to the future. That’s why we are emphasising the light rings around the headlamps: the icon of a Mini, but now with LEDs. So by daytime running lights and at night, you immediately see it’s a Mini.
'We have the hexagonal grille of course, but in this rendition it's in carbonfibre, as the message is lightweight and we also believe that it’s a different way of doing exterior trim. Chrome is one way to do it, but you can also do it in carbonfibre, and I believe it’s very, very valuable.'

source :  http://www.carmagazine.co.uk/News/Search-Results/Industry-News/Mini-Rocketman-concept-2011-a-guided-tour/

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